The Royal National Institute for Blind People (RNIB) Assignment - 1

The Royal National Institute for Blind People (RNIB) - Assignment Example The present research has identified that the RNIB need donations to stay afloat.   How the organization goes about getting that support is as yet unknown, but it is hoped that the RNIB will read these recommendations and take them seriously enough to consider implementing all, if not a few of, the suggested media campaigns.   These various campaigns span a wide variety of strategies in order to get the most profitability with regard to how donations are collected. That having been said, it is hoped that several of the strategies to be discussed in this report will be ultimately implemented. Hopefully, these strategies will alleviate some key financial stresses. The general role of advertising—in other words, the advertising campaign that will be conducted—will be focused on improving the livelihoods of several people who use the RNIB in order to provide the services and materials as blind or partially sighted people. â€Å"The Royal National Institute for the Blind (RNIB) is the leading charity providing practical support, advice, and information for the one million blind and partially sighted people in the UK†. In order to generate revenue, basically, the RNIB needs to conduct some sort of marketing campaign, which will be discussed further in other sections. Generally, however, the role of advertising is to convince the public that funds must be solicited, and elicited, in order to keep its platform and variety of services available for the portion of the public which is blind or partially sighted. Some of the key messages that must be presented are that: a) this is a good cause which benefits the disabled or partially disabled residents of the UK; b) in order to continue providing their clients service, they need funds; and c) without additional funding, the RNIB would probably not be able to continue servicing their clients. That is the message to prospective customers. The messages to current consumers of RNIB is that they must get on the bandwagon in order to promote RNIB or there are going to be serious consequences—one of those consequences, namely being, that RNIB could potentially shut its doors forever without receiving adequate support.

Star Wars Essay Example | Topics and Well Written Essays - 2000 words

Star Wars - Essay Example While it is no doubt Star Wars deals with advanced technology many of which have not yet been established, Star Wars also talk about the existence of Force which is actually a mystical energy field that provides magical energy to Jedi. Considering both scientific elements and mystical power shown in Star Wars, can the films be seen in the genre of both sci-fi and fantasy. Today, science fiction has become a kind of reflection of â€Å"mythology of our times† (Sutton & Sutton, 1969, p.230). Myth has been described by Fontenelle as science that has been conceived in the primitive era by observing the causes of events. In the 19th century, Andrew Lang has explained that myth is human being’s effort of understanding the mysteries of the world through the lens of science. It is now no longer possible to assume myth as prescience. According to Levi-Strauss theory, myth and science are two parallel modes of explaining the universe. They are mutually exclusive and two different ways of explaining the same thing. In earlier days, myth was used by man to understand his own origins while science is used as a tool to study destiny (Sutton & Sutton, 1969, p.231). Today science fiction is accepted as mythical exploration of scientific technology, and therefore Levi-Strauss’s theory does not hold good regarding the two concepts as parallel auto nomy. There is now a clear intersection of the mythopoeic and scientific modes. According to Thoman C. Sutton and Marilyn Sutton (1969, p.231) â€Å"myth and science reflect man’s irrepressible curiosity about his origins and his destiny, they each can be seen as a particular human means of structuring the universe†. The authors consider science fiction as scientific myth more than religious myth in which man holds the major power. Star Wars is a classic story that talks about man turning evil and his son attempting to amend him. Basically it is a story about good and evil and set in another galaxy in another